ZEN PATH is a Zen Buddhism monastery near Coos Bay, in Oregon. It is located in a beautiful

spot, overlooking the ocean with breathtaking scenery. The monastery is built in the traditional

Japanese temple style and has been operating for over 50 years. There are 23 full time monks

living there and depending on the time of the year and the activities another 10-15 people may

be present.

Most of the funding for ZEN PATH comes from wealthy sponsors who are attracted to the

philosophy and values of Zen Buddhism. However, the monastery has been forced, during the

last 5 years to rely on the tuition they charge for week-long Zen meditation retreats that target

upscale white collar professionals who are seeking ways to relieve the stress of modern life and

who want to explore spirituality based on the traditions of the Far East.

ZEN PATH is facing budgetary problems. The two main methods proposed are to either try to

attract more sponsors through fundraising, or to expand the meditation seminars and

workshops. Both methods have some limitations and advantages. Fundraising will minimize the

impact of the outside world on the monastery, but given the economic conditions the potential

sponsors are very few. The demand for the meditation seminars is high, but this would distort

the monastery’s mission as being “beyond the material world” and create the danger that it may

end up as a commercial enterprise.

What method or combination of methods should ZEN PATH select?

1. Outline the pro and cons of either method. Identify in detail the metrics ZEN PATH’s

management should use to assess which one is the best. You are not supposed to

select a method, just compare them and provide ALL relevant information that you will

need to make a decision.

2. Who are the key stake holders for ZEN PATH?

3. Let us assume that ZEN PATH chose to offer meditation seminars as the main source of

additional income. They will still try to get sponsors, but the seminars will be the main

source of new funds. What is the image that the monastery should project to the diverse

stakeholders given the new changes? Describe it in a short statement (20-word limit).

4. What social media should be used and how should they be structured to help ZEN

PATH deal with its financial constraints given the choice of offering seminars? Provide a

detailed list of the social media they should use, as well as how they should use them.

Be as specific as possible. For example, if they were to use Twitter, then you should

provide a sample tweet message. Listing all possible social media is not a good answer.

You may list several, but I would like to see how ZEN PATH should rank the ones they

should use based on their importance for this particular situation.

5. Describe the key elements of the web site to maximize awareness, and attendance to

the services (meditation training) as well as to make ZEN PATH more attractive to


6. Once ZEN PATH started offering more meditation seminars, a philosophy professor at a

local university sent a sarcastic twitter message claiming that ZEN PATH should change

its name to DOLLAR PATH since they had become very commercialized. The message

has been re-twitted a lot. How should ZEN PATH use reputation management

techniques and social media to defend themselves from a message that may soon go


7. What metrics (both in terms of web analytics and non-web metrics) should ZEN PATH

use to assess (a) the success of the offering of meditation seminars, (b) the

effectiveness of the modified brand image to attract more sponsors, and (c) the

effectiveness of their activities to limit the reputation damage from the philosopher’s


Grading Rubric

1. (10 points) 10 points will be given on a detailed and proper selection of the key metrics

needed to compare the two methods

2. (5 points) The points will be given based on identifying the key stakeholders and explain

what they want from ZEN PATH.

3. (10 points) The points will be given based on describing a brand image that can balance

the diverse stakeholder demands and be communicated effectively

4. (20 points) The points will be given based on identifying the most appropriate social

media, ranking them in terms of importance, and explain how they should be used to

generate long term interest for ZEN PATH..

5. (20 points) The points will be given based on identifying and describing in detail how the

website should be designed, and what should be on it, to generate long term interest for


6. (15 points) The points will be given based on how effective the countermeasures for

defending ZEN PATH’s reputation are. You need to select the right tools and use them


7. (20 points) The points will be given based on identifying the key metrics for all activities

and goals listed throughout the situation except question #1 which is separate

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BA490: Business Policy & Strategy

  1.  1.   Does Outback Steakhouse have any substantial impacts for their growth expansion plans?
  2.  2.    Identify Outback Steakhouse performance surrounding these key issues:

o    Restaurant expansion

o    Operating efficiency

o    Growth strategy

o    Customer retention

o    Cultural Considerations

o    Restaurant sales

o    Competition

  1. 3.       Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:

o    Annual Report

o    SEC Form 10-K

o    Annual Shareholders Proxy Statement

o    Competitive/Industry Information

For additional information on formatting the case analysis, see Student Handout: Format for Written Case Analysis

Student Handout – Format For Written Case Analysis


The requirements below must be met for your paper to be accepted and graded:  

  • Write between 1,500 – 2,000 words (approximately 3 – 5 pages) (FOUR PAGES IS GOOD)


  • Include the following 5 sections:  I. Executive Summary, II. Statement of the Problem, III.  Causes of the Problem, IV. Decision Criteria and Alternative Solutions, V.  Recommended Solution, Implementation and Justification.


  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.


  • Use at least three references from outside the course material; one reference must be from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
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Assignment 2: LASA 1: Design Communications Manual

You have been appointed the vice president of the human resources department at a fictional multinational organization. It is your job to design the framework for a communications manual for this organization.  The communications manual should contain best practices, company recommendations and scenarios all targeted at organizational communication.

The board of directors wants to have an overview of what you plan.  Your job, in this assignment, is to prepare that overview in the form of a table of contents for the manual with a brief description of each section.

Please begin by naming your organization and defining your organization’s primary business.

Prepare a table of contents as an outline for your communications manual.  Include at least five sections (communications topics) in the manual.   Each section should have a heading and subheading. The heading should include a description of the topic.  The subheading should include a) an example scenario of how this topic should be handled in your company b) a description of why this section is important to organizational communication and c) an explanation of how this communication policy will benefit both the employee and the organization.

Follow the table of contents with a one page action plan on how you will ensure that this communications manual is effectively implemented at your organization.

Your table of contents and action plan combined should be four to five pages in length with descriptions in Word format. Apply APA standards for writing style and references to the descriptions. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

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Due Week 10 and worth 250 points

Using feedback from your professor and classmates, revise Parts 1 and 2, and add Part 3. Plan to include visuals to illustrate the advantages of your proposed solution.

Write an eight to ten (8-10) page paper in which you:

Provide Part I: Revision of A Problem Exists (3-4 pages)

  1. Revise your Persuasive Paper Part 1: A Problem Exists, using feedback from the professor and classmates.

Provide Part 2: Revision of Part 2: Solution to Problem and Advantages (3-4 pages)

  1. Revise your Persuasive Paper Part 2: Solution to Problem and Advantages, using feedback from the professor and classmates.

Develop Part 3: Possible Disadvantages, Answers, with Visuals (1-2 pages, for 7-9 total pages)

  1. Included a defensible, relevant thesis statement in the first paragraph.
  2. State, explain, and support the first disadvantage (economic, social, political, environmental, social, equitable, ethical/moral, etc.) to your solution and provide a logical answer. This should be one (1) paragraph.
  3. State, explain, and support the second (and third if desired) disadvantage (economic, social, political, environmental, social, equitable, ethical/moral, etc.) to your solution and provide a logical answer. This should be one or two (1-2) paragraphs.
  4. Include one or two (1-2) relevant visuals that help illustrate an advantage.
  5. Use effective transitional words, phrases, and sentences.
  6. Provide a concluding paragraph to summarize the proposed solution, its advantages, possible disadvantages, and answers to the disadvantages. Repeat or paraphrase your thesis statement.
  7. Develop a coherently structured paper with an introduction, body, and conclusion.
  8. Use one (1) or more rhetorical strategy (ethos, logos, pathos) to explain claims.
  9. Support disadvantages and answers with at least two (2) additional quality relevant references. Use at least eight (8) total for Parts 1, 2, and 3. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting guidelines:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Note: Submit your assignment to the designated plagiarism program so that you can make revisions before submitting your paper to your professor.

The specific course learning outcomes associated with this assignment are:

  • Recognize the elements and correct use of a thesis statement.
  • Associate the features of audience, purpose, and text with various genres.
  • Analyze the rhetorical strategies of ethos, pathos, logos in writing samples and for incorporation into essays or presentations.
  • Correct grammatical and stylistic errors consistent with Standard Written English. Prepare a research project that supports an argument with structure and format appropriate to the genre.
  • Revise drafts to improve clarity, support, and organization.
  • Recognize how to organize ideas with transitional words, phrases, and sentences.
  • Incorporate relevant, properly documented sources to substantiate ideas.
  • Use technology and information resources to research selected issues for this course.
  • Write clearly and concisely about selected topics using proper writing mechanics.
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Your parent, or significant other, knowing that you are taking an Economics class, asks whether it is a good idea to raise the minimum wage; and if so to what level.

Help them understand some of the issues on both sides, and potential effects – both short run and long run.  You might want to refer to the text as well as these articles for help.

As Paul Krugman Points Out, The Minimum Wage Can Be Set Too High


Raising the Minimum Wage Is Cheap and Easy 


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Must have book “Health Care USA Seventh Edition to answer questions. Authors Harry A. Sulz and Kristina M. Young


Chpt 4 & 5


Each questions must have a minimum of 200 words



  1. One of the most interesting health care developments in recent years is the retail clinic, or “MinuteClinic.” These days we see them popping up everywhere, especially at major chain pharmacies. What is a retail clinic? Do you feel that these clinics are a positive development for American medical care? Why, or why not


  1. Medical practice is certainly changing in America. Some of those changes have been reasonably well accepted by doctors, and others have come as a hard pill to swallow. One recent development is the physician report card. A hospital’s Chief of Staff made the following comment:. “I thought that I was done with being graded when I finished Residency. I am not sure that I want anybody grading me at this point in my career. I think that I should be grading them.” What is the physician report card? Provide an example of an Internet site that is providing these report cards for the public, as well as interesting information you find from that website




Questions – Must use website to answer questions.


Go to http://www.hschange.org, and search for the article title “Physicians Moving to Mid-Sized, Single-Specialty Practices.”


Part 1: What does this research indicate about trends for physician group practice? Are doctors likely to practice alone these days, with one partner, or in larger groups? Explain the trend you are seeing in this data. Why is it happening?


Part 2: Study the trends reported here for doctors in solo or duo practice versus for those in larger group practice. Pay special attention to the Supplementary Table at the end of the report, which breaks this data down into physician specialties. Which types of specialties are most likely to continue in solo or duo practice? Which specialties are showing the strongest trends in forming groups? Why do you feel that this is the case?

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I need 4 different responses/answers for the following discussion. At least 100 -150 word each answer. 


Do you agree or disagree with Adler’s belief that social interest is inherent in people and is the ultimate standard of psychological health? Why? Please provide references

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Hiring Plan and Compensation Package Proposal

Develop a high level staffing and compensation plan (4-5 pages). The plan should contain an introduction and conclusion that make relevant connections to course objectives. The body of the plan is an annotated presentation of the concepts listed in your Scenario Generator Report.

The purpose of this assignment is to simulate the thought process that managers use when planning for staffing and compensating employees. The students are not expected to produce a detailed proposal. Rather, the expectation is that students demonstrate consideration of the multiple complexities involved in staffing and compensation.

Access the “Deliverables” section of the Staffing & Compensation Plan within your Scenario Generator Report. Your Scenario Generator Report provides the context for the plan which should:

Discuss the staffing needs of your organization.


Thoughtfully discuss each listed item (two to three fully developed sentences per item).

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Business Law Research – HUD

Visit and look at the Housing and Urban Development (HUD) website located at: http://www.hud.gov

Locate an article, document, or other material, from this site, which discusses one of the following:

  • Home purchase
  • Mortgage options
  • Planning issues
  • Business ownership
  • Procuring personal property
  • Community property

Discuss your findings in a 1-2 page paper, explaining the materials that you located, and how they relate to this week’s topic. Be sure to discuss any pertinent information relating to laws or regulations.

Be sure you cite your sources appropriately using APA formatting.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.doc” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below.


Need Help? Click here for complete drop box instructions.

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Discrimination Ethics Around the Globe

Dr. Martin Luther King Jr. said that, “Injustice anywhere is a threat to justice everywhere.” To live a good life and as a good person it is not only having the right morals but, it is also acting on them. Many would agree that discrimination of any sort is an injustice. To what extent do you have a responsibility to fight/reduce discrimination? Support your answer with one of the moral theories covered in the course.

Your paper should be 2-3 pages in APA format.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:


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