Strategic Management

Hershey needs your assistance in developing a clear organizational chart. Some of its top executives believe the company needs a divisional by product type structure, and other believe the firm needs a divisional by geographic type structure. Hershey makes such well-known chocolate and candy brands as Hershey’s Kisses, Reese’s peanut butter cups, Twizzlers licorice, mounds, and York Peppermint Patty. Hershey also makes grocery goods such as baking chocolate, ice cream toppings, chocolate syrup, cocoa mix, cookies, snack nuts, hard candies, and lollipops. Its products are sold throughout North America and exported overseas.  Currently Hershey’s top executives have the following titles:

CEO and President of North American Commercial Group



SVP and President of Hershey International

SVP for Strategy and Business Development

SVP of Global Operations

SVP, General Counsel, and Secretary

VP of Global R&D

VP of Investor relation

VP of Global Innovation

VP of Corporation Communication


Step 1 -Based on the executive titles given above, construct an organizational chart for Hershey following the guidelines from the readings.

Step 2 –  Review some information about Hershey on the Internet. Decide whether you believe Hershey would benefit most from a divisional-by-product or a divisional-by geographic region design.

Step 3 – Diagram your recommended chart.  If you don’t have experience in creating an organization chart, Google – Organization Chart Sample

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