This should take the following format:-
A description of the basic product/service offer – i.e. concept, approach, scope and “value added” or Unique Selling Proposition.
A clear, supported (with data) rationale for such a product/service and a preliminary identification of market(s) or market niche.
A skills profile and personal Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
4) Must use Harvard Referencing Style in writing citation/quotation within the paragraphs & also in References List in this assessment.
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