New Business Development

This should take the following format:-

A description of the basic product/service offer – i.e. concept, approach, scope and “value added” or Unique Selling Proposition.

A clear, supported (with data) rationale for such a product/service and a preliminary identification of market(s) or market niche.

A skills profile and personal Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 

4) Must use Harvard Referencing Style in writing citation/quotation within the paragraphs & also in References List in this assessment. 

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