Marketing Plan Outline.

Your draft should be substantial – 75% complete – and therefore approximately 7-10 pages long.
â—¦It should follow the Marketing Plan Outline (with a few exceptions for the first draft, see below).
â—¦Please include a clearly marked sub-heading for each of these required sections of the Marketing Plan Outline
â—¦The executive summary is not required in your draft because the executive summary is usually the last part of the plan that is written; it summarizes the entire plan. It will be required in the final plan.
â—¦The Breakeven analysis is not required in this draft.

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