Marketing and the Environment

case study titled Ecuador and Chevron/Texaco Dispute Oil Damage that discusses the legal and moral implications of petroleum exploration and subsequent collateral damage. Although the developed world pays a great deal of lip service to the concept of finite petroleum-based resources and continues to beat the drum of alternative energies such as wind, solar, and nuclear power, very little progress has been made in the transition away from fossil fuels.

Focus your discussion on the following:

  • Taking a longitudinal perspective, what do you think it will take for U.S. politicians to shift away from the dogma of “jobs first” and toward a renewable future?
  • How bad will things need to get before citizens—both at home and abroad—embrace the reality of a shrinking, ever-polluted planet that cannot survive indefinitely on unsustainable energy resources?
  • How much evidence will need to be accumulated before concepts like global warming are embraced as factual, incontrovertible phenomena?

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