Industry Analysis

want you to write industry analysis and I uploaded some files might help you. It is for advance communication class. I selected 2 pages for this because I don’t how long will you need to complete this assignment if you need more papers just tell me please and I will pay for the more papers. I need it as simple as you can. ThanksThis how-to guide developed by North Carolina’s Small Business and Technology Development Center
(SBTDC) is intended to assist you with your research as you perform an analysis of your business
industry. The following steps should be used as a template to report major findings and organize your
research.
Several key factors must be considered as you analyze your industry:
 Geographic Area – local?, regional?, statewide?, national?, international?
 Industry – size, trends, outlook
 Product
 Buyers – target customers
 Regulatory Environment
 Company Information – identify and research most successful businesses
Determine the Standard Industrial Classification (SIC) Code and/or NAICS Code for the industry.
Include:

A brief history

Factors that affect growth

Government regulations

Leading businesses in the industry
Library Resources:
o Standard & Poor’s Industry Surveys
o US Industry & Trade Outlook
o Encyclopedia of Emerging Industries, Gale Research
o Encyclopedia of American Industries, Gale Research
Internet Resources (free or for purchase):
o Trade Associations – Find appropriate associations in: Encyclopedia of Associations
or a general Internet search)
o Hoover’s Online (www.hoovers.com) – Companies and Industries Section
o MarketReseach.com (www.marketresearch.com) – Retailer of private market
research reports

Identify the Industry
Industry Overview
www.sbtdc.org
How to Conduct an Industry Analysis
Small Business and Technology Development Center | www.sbtdc.org Page 2 of 4
Include:

Estimated size of the industry – Dollars? Products/Services sold?

Establish trends in sales over recent years

Determine current operational/management trends within the industry?

What types of marketing strategies are prevalent within the industry?

Is the industry seasonal?

Is the industry sensitive to economic fluctuations?
Library Resources:
o Standard & Poor’s Industry Surveys
o US Industry & Trade Outlook
o Encyclopedia of Emerging Industries, Gale Research
o Encyclopedia of American Industries, Gale Research
Internet Resources (free or for purchase):
o Trade Associations – There may be more than one per industry
Note: Ask specific questions, e.g., “How large is the textile market in
North Carolina in terms of dollars?” or “Do you have a list of food distributors
available for the Southeast?”
o ZapData – Dun & Bradstreet offers free statistical industry data on their website
www.zapdata.com. Free registration is required.
o BizStats – www.bizstats.com
o SBDCnet – www.sbdcnet.org
o Hoover’s Online (www.hoovers.com/) – Companies and Industries Section
o MarketReseach.com (www.marketresearch.com) – Retailer of private market
research reports
Resources:
o Literature searches of newspapers, journals, and magazines – Local library publications and
online databases (NCLive, Dow Jones Interactive, InfoTrac).
o Trade associations and industry magazines – Connect through association websites
o Better Business Bureau (www.bbb.org)
o Library of Congress’s Legislative Information (http://thomas.loc.gov/)
o North Carolina General Assembly (www.ncleg.net)

Industry Developments, News, Innovations, and Government Regulations
How to Conduct an Industry Analysis
Small Business and Technology Development Center | www.sbtdc.org Page 3 of 4
Include:

Demographics – Population/household size, median income, age, sex, race, ethnicity, family
status, housing status, etc.

Psychographics – Lifestyle information, tastes, preferences, and buying habits
Library Resources:
o Lifestyle Market Analyst, SRDC – used for collecting psychographic data
o Demographics USA County or Zip Code editions, VNU Publishing
Internet Resources (free or for purchase):
o Bureau of the Census web site: www.census.gov
o ESRI – Has free demographic data available by zip code on their website,
http://www.esri.com/data/esri_data/demographic.html
o EASI (www.easidemographics.com) will give estimated demographic statistics
within a user-specified radii for any address
o For psychographic information and analysis of zip code areas, use Claritas’ website:
http://www.claritas.com/MyBestSegments/Default.jsp
Include:

Who are the major businesses in the industry?

Where are they located?

How long have they been in business?

What is their market share?
Library Resources:
o North Carolina Business Directory
o Encyclopedia of American Industries, Gale Research
o Harris InfoSource Business Directory
Internet Resources (free or for purchase):
o Trade Associations
o Securities Exchange Commission (for research on public companies) –
www.sec.gov/edgarhp.htm
o ReferenceUSA (subscription-based service for libraries and government agencies – See
their parent company site, InfoUSA at http://home.infousa.com/)
o NC Employment Security Commission’s WebSARAS site (www.websaras.org) –
Go to the ‘Employers’ link to find information on North Carolina Companies
o Dun & Bradstreet’s Zapdata (www.zapdata.com)
o Hoover’s Online (www.hoovers.com)
o Thomas Register (www.thomasnet.com), Thomas Regional
(thomasregional.com), or Thomas Global Register (www.tgrnet.com)
– Free registration is first required
o Search company websites for more information on their business.
Consumer Market Data
Competitor Information
How to Conduct an Industry Analysis
Small Business and Technology Development Center | www.sbtdc.org Page 4 of 4
Perform a search in a search engine such as Google (www.google.com), Search.com
(www.search.com), or Dogpile (www.dogpile.com). Use common industry jargon and/or
search to see if the identified trade associations have web sites. Use quotes around a multi-word
phrase when searching, to ensure that it will be treated as one phrase So today, I want to talk about one of the major assignment for the course the Industry analysis.

Who knows what an industry analysis is??

It is a report on all of the import characteristics of an Industry such as Market Size, Market Trends, Major Competitors etc.

Here is an example of a professional industry analysis:

IBIS WORLD Industry Reports !!
** 45391 IBIS PET STORES MARKET REPORT
a) See table of contents
b) See Introduction and
c) Industry at a glance PG. 3
d) Industry Performance PG. 4

YOUR ASSIGNMENT IS TO PREPARE AN INDUSTRY ANALYSIS FOR THE INDUSTRY YOU EXPECT TO ENTER WHEN YOU GRADUATE.
Oil &Gas ??
Healthcare ??
Real Estate ??

Your report however will use the format as shown here:

SHOW: BADM 230 Industry Analysis (PDF)

NAICS CODE (North American Industry Classification System)? Google: “NAICS CODE + INDUSTRY NAME”

INDUSTRY Overview Section

INDUSTRY Developments Section

CONSUMER MARKET DATA Section

COMPETITOR Information Section

WHERE WILL YOU GET THE INFORMATION FOR YOUR WRITE-UP?

** Deloitte Industry Outlooks at:

http://www2.deloitte.com/us/en/pages/consumer-business/articles/2015-travel-hospitality-leisure-outlook.html

Gather information on major competitors in an Industry
at annualreports.comFor example: Chevron

Get general Industry statistics by doing a Google query on:

“Census.gov Industry Snapshots”

“SBDCNET Snapshots”

“Industry Snapshots Select USA”

“IBIS World Snapshots”

“Deloitte Industry Outlooks”

http://www.pwc.com (Industries tab)

http://www.cit.com (View By Industry Section)

https://www.franchisehelp.com/industry-reports/industry-information/

http://www.eulerhermes.us/economic-research/economic-publications/Pages/industry-outlooks.aspx

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