How can marketers of the following products use the material presented in this chapter to develop promotional campaigns designed to increase market share among African American, Hispanic, and Asian American consumers? The products are: (a) compact disc players, (b) ready-to-eat cereals, and (c) designer jeans.

How can marketers of the following products use the material presented in this chapter to develop promotional campaigns designed to increase market share among African American, Hispanic, and Asian American consumers? The products are: (a) compact disc players, (b) ready-to-eat cereals, and (c) designer jeans.

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