Globalization

Globalization

Paper details:

Research and find an example of a company or brand that is using a global advertising campaign. Does this company or brand fit in one of the five categories discussed in chapter 19 regarding when globalization might be appropriate? Prepare a video presentation of your findings; include video clips and/or images. Create a short video film “documentary” not to exceed 10 minutes using photos, text (and narration if you’re ready), that evaluates the global advertising campaign being used for this company/brand. Determine whether it is appropriate to use a global campaign.

You can do power point presentation.

Here is the link you can find chapter 19;
http://202.74.245.22:8080/xmlui/bitstream/handle/123456789/54/Advertising%20and%20Promotion%206th%20ed.%20Belch.pdf?sequence=2

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