For what kinds of audiences would you consider using comparative advertising? Why? Find one example of each of the following two advertising appeals: fear and sex. One example must be a print ad and the other a TV commercial. Analyze the placement of each advertisement in the medium, in which it appeared according to the media selection criteria

For what kinds of audiences would you consider using comparative advertising? Why? Find one example of each of the following two advertising appeals: fear and sex. One example must be a print ad and the other a TV commercial. Analyze the placement of each advertisement in the medium, in which it appeared according to the media selection criteria

 

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