you must read the chapter then complete the assignment according to what’s required.. thanks

As discussed this week, Google Analytics’ web analytics service is a robust, free analytics tool that assists in determining the performance of a website on the basis of various statistics.

For this assignment, conduct research on Google Analytics’ web analytics service using the readings for the week, The Art Institute of Pittsburgh – Online Division Online Library, and the Internet.


On the basis of your research, address the following:

  • Explain how a Google Analytics account can be implemented for your apparel company’s e-commerce website.
  • From among the functions a Google Analytics account provides, select at least five functions that would be useful for your website.
    • Define each function you selected.
    • Describe how each selected function will be used in your website.
  • From the reporting elements of a Google Analytics account, select at least four elements that you would use for your website. Examples of reporting elements are multichannel funnel reports, cross-channel reporting, custom reports, and visualization reports.
    • Define each element you selected.
    • Describe how each selected element will be used on your website.


Ensure the following:

  • Your assignment should be 750 to 1,000 words long.
  • Use proper MLA formatting.
  • Save your assignment as a Microsoft Word document attached to your post in the Discussion Area.
  • Name your document AI_ADVA407_W2_A2_Lastname_Firstinitial.doc.
  • Submit the document to the W2 Assignment 2 Discussion Area bySaturday, January 23, 2016.
Assignment 2 Grading Criteria
Maximum Points
Determined appropriate use of a Google Analytics account for the project scenario company’s e-commerce website.
Selected Google Analytics functions (at least five) relevant to the scenario company’s website and explained how to use each function.
Selected Google Analytics reporting elements (at least four) relevant to the scenario company’s website and explained how to use each element.
Described how these elements will be used in your client’s website.
Showed an understanding of the various analytics reports being developed and why they are important.
Followed current MLA guidelines for writing style, spelling, grammar, and source citations.

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