Culture is clearly a concern when marketing in other countries. Despite the nebulous nature of the subject, there are some ways we can establish clarity in identifying cultural dimensions and how to deal with them. Explain these ways of establishing clarity and apply them to 3 distinct cultural environments we have covered in our case/article readings.

Culture is clearly a concern when marketing in other countries. Despite the nebulous nature of the subject, there are some ways we can establish clarity in identifying cultural dimensions and how to deal with them. Explain these ways of establishing clarity and apply them to 3 distinct cultural environments we have covered in our case/article readings.

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