CT4 CONSUMER BEHAVIOR

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Consumer Learning

 

Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper discuss the cues, or stimuli, represented in the ad.

 

Answer the following questions:

 

  • What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.
  • How can the company continue to add value to the customer experience even after the purchase is complete?

 

Your paper should meet the following requirements:

 

  • 3-4 pages in length, not including title and reference pages
  • Formatted according to APA Requirements

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