Coursework Assignment Brief

Coursework Assignment Brief
Semester: E15
Module Code: A001
Module Title: Management Principles
Programme Year 0 / Ext. Bachelors Degree Programme
Level: Level 3
Awarding Body: University of Plymouth
Module Leader H.Qamar
Format: Report
Presentation: No
Any special requirements: *NO MORE THAN 3 INTERNET SOURCES SHOULD BE USED*All work should be submitted on the student portal along with an acceptable Turnitin report
Word Limit: Total word limit is 1800 words, tolerance +/-10%. Acceptable Turntin report is required.
Deadline date for submission: Thursday, 10th December 2015 at 12pm
Learning outcomes to be examined in this assessment Upon successful completion of this module, students should be able to: (a) (b) (c) (d) The coursework will assess learning outcomes (a) (b) and (c).
Percentage of marks awarded for module: This assignment is worth 50% of the total marks for the module

Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section
Content, style, relevance, originality Clear demonstration of rigorous research from recognised authoritative sources. Audience focus. 50%
Format, referencing, bibliography Harvard 10 %
Constructive critical analysis, introduction, conclusion Demonstration of a clear understanding of the issues. Use of academic models. Clear understanding of a focused campaign 40%
Answer all tasks
Task 1
Assess the significance of middle level of managers in achieving organisational success, for a company of your own choice. 25 marks

Task 2
Compare and contrast matrix and functional organisational structures.
25 marks

Task 3
Evaluate the need of SWOT analysis in strategic management process.
30 marks
Task 4

Explain theterm organisational culture and suggest how a company can create an innovative culture? 20 marks
Please ensure that the following conditions are met
• Cover page and table of contents are required
• Introduction and conclusion should be very brief
• Overlapping and mixing up answers of different tasks should be avoided;clear tasks/question numbers or headings must be provided
• Reference list/bibliography and table of contents should not be included in the word count
• Word count for each task should be proportionate to the marks allocated to each task

Criteria for marking

Assessment categories

Knowledge& Understandingof Subject Major gapsin knowledgeand understanding.
Significant inaccuracies. Gapsin knowledge andsuperficial understanding.
Someinaccuracies. Thresholdlevel.
Broadlyaccurate knowledgeand understanding of thematerial.Some elementsmissing andflawsevident. Sound,routine knowledgeand understanding of
thematerial,main conceptsand key theories.
Someflawsmaybe evident. Good,consistent knowledgeand understanding ofthe
material,main conceptsandkey theoriesatthislevel. Detailedknowledge andunderstanding of themainconcepts/
theoriesatthislevel. Beginningtoshow awarenessofthe limitationsofthe knowledgebase. Highlydetailed knowledgeand understanding of
material,conceptsand theoriesatthislevel. Awarenessofthe ambiguitiesand limitationsof
knowledge.
Cognitive/
IntellectualSkills

(e.g.analysisand synthesis; logic and argument; analytical reflection; organisationand communication of ideasand evidence) Briefand irrelevant.
Descriptive.
Onlypersonal viewsoffered.
Unsubstantiated generalisations. Little or no attempttodraw
conclusions. For themostpart descriptive.Views/
findingssometimes
illogicalor contradictory.
Generalisations/ statementsmade with scant evidence.
Conclusionslack relevance and/or validity. Thresholdlevel.
Someawareness
ofissues. Sense of argumentemerging though not
completelycoherent.Some evidencetosupport views, but not
alwaysconsistent. Somerelevant conclusions Issuesidentified within givenareas.
An emerging
awarenessof differentstances
andabilitytouse evidencetosupport a coherent argument.
Broadly valid conclusions. Good analytical ability.
Acknowledgementof
viewsof others. Argumentsgenerally
logical, coherently expressed,well organised and supported.
Soundconclusions. Verygoodanalysis throughout.
Perceptive and
persuasivepoints madewithingiven
area.Explicit acknowledgementof otherstances. Argumentswell-
articulated,and logicallydeveloped witharangeof evidence.
Strongconclusions. Logical,articulate analysisaconsistent
feature.Persuasive
pointsmade throughoutthework
withina highly articulate,balanced argument.Judiciously selected evidence,
drawnfromrelevant research. Convincing conclusions.
Useof
Research- informed
Literature

(includingreferencing, appropriate academic conventionsand academichonesty) No evidenceof reading.Views
are unsupported andnon- authoritative. Academic
conventionslargelyignored. Evidenceoflittle readingappropriate
for thelevelof study,and/or indiscriminateuse of sources.
Academic conventionsused weakly. Thresholdlevel.
Someevidenceof reading,with superficiallinkingto giventext(s).
Someacademic conventions
evidentandlargely
consistent,butwith someweaknesses. Knowledge of literaturebeyond
coretext(s). Literatureused accuratelybut descriptively.
Academicskills generally sound. Knowledge ofthe fieldofliterature
appropriatelyusedto supportviews. Research-informed literatureintegrated
intothework.Good useofacademic conventions. Criticalengagement with appropriate
reading.Knowledge ofresearch-informed literatureembedded inthework.
Consistentlyaccurate useofacademic conventions. Exceptionallywide rangeofrelevant
literatureused critically to informargument, balancediscussion and/orinformproblem-
solving.Consistently accurateandassured useofacademic conventions.

LEVELcont…

GraduateSkills forLifeand Employment

(e.g. research- relatedskills; written, graphical and oral communication skills;
groupworking; problem-solving; practical and professionalskills) Little or no evidence ofthe
requiredskillsin
anyoftheskills areas. Limitedevidenceof skillsintherange
identifiedforthe
assessment atthis level.
Significant weaknesses evident,which suggestthatthe
candidateisnot on coursetogainskills necessaryfor graduate-level
employment. Researchskills:
Someevidenceof abilitytocollect appropriate data/ informationand undertake straightforward researchtaskswith external guidance. Cancommunicate inarangeof formats,including orally,appropriate tothediscipline(s), butwith evident weaknesses.
Canwork
effectivelywith othersasa
memberofa group, andmeetmost obligationsto
others(e.g.tutors andpeers).
Someevidenceof
abilitytoapply methods appropriatelyto addressawell- definedproblem. Abletorecognise own strengths andweaknesses inrelationto professional and practicalskills
identified byothers, butlackinginsight
insomeareas.
. Researchskills:
Can collectand interpret appropriate data/ informationand undertake straightforward researchtaskswith external guidance. Cancommunicate effectivelyina rangeofformats, including orally, appropriatetothe discipline(s).
Canwork
effectivelywith othersasa
memberofa group, andmeet obligationsto
others(e.g.tutors andpeers).
Can applymethods accuratelyto
addressawell- definedproblem,
andbeginto appreciatethe complexityofthe issuesinthe discipline.
Abletoevaluate
own strengths andweaknesses inrelationto professional and practicalskills
identified byothers. Researchskills:
Can collectand interpretappropriate data/informationand successfully undertake straightforward researchtaskswith limitedexternal guidance.
Cancommunicate
well andconsistently inarangeofformats, including orally, appropriatetothe discipline(s).
Canworkvery
effectivelywith othersasamember ofa group,andmeet allobligationsto
others(e.g.tutorsand peers).
Can applymethods accuratelyto address
awell-defined
problem,
appreciatingthe complexityofthe issuesinthe discipline.
Abletotakeinitiative inevaluatingown strengthsand weaknessesin
relationto professional and practicalskills identified byothers. Researchskills:
Can collectand interpretappropriate dataandsuccessfully undertakeresearch taskswithadegree of autonomy.
Cancommunicate
veryeffectivelyina rangeofformats, including orally, appropriatetothe discipline(s).
Canworkvery effectivelywith othersasamember
ofa group,showing leadershipskills where appropriate, andmeetall obligationstoothers (e.g.tutorsand peers).
Can applymethods accuratelyandvery
effectivelytoaddress awell-defined problem,
appreciatingthe complexityofthe issuesinthe discipline.
Abletoshowinsight andautonomyin evaluatingown strengthsand weaknessesin
relationto professional and practicalskills. Researchskills:
Can collectand interpretappropriate data/informationand undertakeresearch taskswith autonomy and exceptional success.
Cancommunicate
highlyeffectivelyina rangeofformats, including orally, appropriatetothe discipline(s).
Canwork
exceptionallywell with othersasakey
memberofa group, showingleadership skillswhere appropriate, negotiatingand meetingallobligations to others(e.g.tutors andpeers).
Can applymethods accuratelyandhighly effectivelytoaddressa well-definedproblem, appreciatingthe complexityofarange
of issuesinthe discipline.
Abletoshowinsight andautonomyin evaluatingown strengthsand weaknessesinrelation
to professionaland practicalskills.
Marks 0-25(Fail) 26-39(Fail) 40-49(3rd) 50-59(2.2) 60-69(2.1) 70-85(1st) 86-100(1st)

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