Consumer Behavior

The Case Assignment for this course will be a 3-5 page essay (excluding cover page and references). Go to www.benjerry.com Ben & Jerry’s Ice Cream is famous for a well-rounded mission statement and care and concern for the environment. What is their mission? What indications are there about the organization’s commitment to the environment? What values does the company try to express? How might this expression help the organization market products? Other links for Ben & Jerry Mission statement can also be found under activism (follow the link here: http://www.benjerry.com/activism/mission-statement/). The company publishes a Social and Environmental Assessment Report each year (follow the link here: http://www.benjerry.com/company/sear/). Writing guidelines: Double-spaced with 1-inch margins and typed in 12-point Times New Roman. Your Essay should have a Cover Page and References Page. Essays should be proofread for spelling and grammar mistakes. Although not graded, APA style format is recommended. Cite all texts used, including page numbers to avoid plagiarism. A thesis statement and a conclusion that are both supported by library sources and additional sources as applicable.

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