Competitive Advantage:

Competitive Advantage:

Paper details:
Describe in brief your top three competitors. How will this differentiation strategy give you a competitive advantage over your competitors? [These competitors can be direct competitors or indirect competitors] How will you sustain this competitive advantage over the long term?
Brand personality (the image that you want to create of your product or service e.g. hip, youthful, rebellious – describe as if you were describing a person)

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