CASE STUDY

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both
theory and practical managerial thinking.
Disney, beginning on page 178 of the course textbook
IKEA, beginning on page 179
of the course textbook
Accenture, beginning on page 208 of the course textbook
GE, beginning on page 210 of the course textbook
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer
-reviewed, academic sources that are no more than five years old (one of
which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Kotler, P.,& Keller, K.L.(2012).Marketing management(14th ed.). Upper Saddle River,NJ: PrenticeHall.
I CHOSE DISNEY

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