Business Management Combined Assignment: 3 Tasks consisting 2 papers + 1 presentation
Assume that you are the Entrepreneurship and Innovation Manager with responsibility for International marketing of a selected organisation. You have been asked to prepare a report to explain the role of international marketing to other managers in your organisation.
Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen foreign market for identified products/services.
Generate ideas for an innovative product or service. Focus on the following key steps:
o Idea generation, opportunity evaluation with SWOT analysis
o Market research for the new idea and new product/service planning
Devise an outline marketing plan for a foreign market. Your plan should include your objectives, the marketing mix, and consideration of relevant ethical and environmental issues.
International Marketing Management, Entrepreneurship and Innovation
Evaluate international marketing research techniques for a chosen market, and explain methods your choice of for entering that market. Your response should show consideration of:
o The choice of distribution channels for export of identified products/services
o Analysis of how foreign investment decisions are made.
Identify, then evaluate a target market for the new product (see task 1) and select an appropriate market segment.
Construct a sound business proposal for the new product/service.
Individually, or in groups, prepare and deliver a presentation for a business pitch for the new product/service.
Carry out an environmental audit of a selected organisation and evaluate its strategic position, using PESTEL and 5 Forces analyses.
Entrepreneurship and Innovation
Assignment Word Count
Task 1 1500 words
Task 2 Presentation, with notes, maximum 20 slides
Task 3 1000 words