Bank of America: Mobil Banking

Identification of the Strategic Issues and Problems This section contains a focused paragraph defining the problem. A problem well-defined is half solved, therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization.

Analysis and Evaluation – This section should contain a thoughtful and succinct assessment of the industry, market, buyer behavior, and organization. Be careful not to merely restate case information; rather, focus on an assessment and interpretation of the facts, qualitative and quantitative data, and management views. This section should also present the plausible alternative courses of action with pros and cons analysis for each alternative.

Recommendations This section should present a set of recommendations chosen from the alternatives discussed in the previous section. Make sure these recommendations are based upon your assessment of the situation. Recommendations should be implementable and realistic given the case situation.


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