Assignment 2: Marketing to a Developing Country

Assignment 2: Marketing to a Developing Country (Australia)

Imagine that you own a small business that sells a product of your choice. Recently you have decided that you would like to start exporting your product to Australia. Use the Internet to locate current brands that are also being exported to Australia.

Go to theUnited States of America Department of Commerce’s Website. Then, select Australia in the drop-down menu titled “country”. Do not change any other field. Then, click “Go”. Click on the PDF file in listed under “Country Commercial Guide”. Use this document to gather information for this assignment about Australia.

This assignment must follow APA format & done in this order so include the following: A Cover page (Already included in the attachment please use and insert to paper), an introduction paragraph of the assignment, write out each question (1-7) then followed by your answers with strong specific supporting details, conclusion page, reference page with 3 separate qualified references.

Write a six (6) page paper in which you:

    1. Briefly describe Australia the country that you have selected using the facts from the Country Commercial Guide. Explain why you decided to export to Australia as a country. Support your decision to export to Australia as a country with facts from the Country Commercial Guide.
    2. Determine aspects of your business’ product that you may have to change in order to accommodate Australia as a foreign country’s needs (packaging, advertising, etc.).
    3. Create a plan that identifies emerging markets that you would like for your business to enter into overtime.
    4. Determine the services that you will need to have in place to keep your business’ international customers satisfied. Note: The services can range from special transportation to special security or Internet services.
    5. Determine where you will have the locus of decision making for the service center.
    6. Assess all forms of foreign investment and determine the best option for long-term growth.
    7. Determine the current brands exporting to Australia as a country. Develop a brand name for the selected product that is unique to Australia as a country and explain your rationale behind the brand name.
    8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.


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