Advertising Plan for IMC

Over the next few weeks, you’ll be developing individual promotional mixes/campaigns for your larger IMC plan. This week you’ll be developing an Advertising Plan. This plan requires (and should be subtitled by) an objective(s), a budget, a message strategy, a media plan and artwork (only required for week 4). In short, what are your objectives for this particular promo mix that you developed? What will this plan cost to deploy/use (you’re building a line-item budget for all of the associated costs)? What is your message strategy for this particular promo mix (use the book for guidance on message strategies)? What’s your media plan and why; the book will help you choose and justify your selections as well as the IMC supplements in Doc Sharing, which are critical to helping you do well.

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